1.
Learning curve with complicated software to build the store
When you are starting out, you don’t want to deal with complicated software that requires you to deal with APIs and installing massive plugins that take heavy setup work. For listing just a few products on your stores, you have to do manual work for hours and still expect a little less profit.
2.
Finding winning products that actually make profit for you and keep them updated
The biggest barrier to making your store profitable is selecting winning products. 78% of stores fail to sell the product that their audience actually wants. Even if you have passed through the bottleneck, it’s still a tedious task to keep researching for winning products and regularly updating your stores and prices of the products. And after a while, your stores are dead and non-profiting.
3.
Horrible conversions and massive cart abandonments
You are not making a niche website where you sell only one product; you want your visitors to keep buying. However, most stores around stop just after selling one product and don’t entice visitors to keep buying and buying. The so-called huge store builders online are still not focused on cross-selling.
4.
Ugly or non-converting design
When shopping online, customers are unable to pick up a product and take a good look at it. Instead, they rely on how you showcase your product. If the design and layout do not convince them to click on the “Add to cart” button, all of your efforts from building sites to driving expensive traffic are in vain.
5.
Cookie monster eating your commission
Amazon provides only 24 hours of cookies and if you intend to bring back that 97 % of visitors who didn’t make any purchases during their first visit, you have lost them forever. Worse, if they leave your site now and buy the same product from Amazon directly, you don’t get anything for your efforts.
6.
The eight world problem
If you limit yourself to only one country, how can you expect profits like global leaders? Most store builders allow you to build stores from a single country and you are going to lose the huge opportunity on the table.
7.
Ignoring mobile traffic while it covers 27-35% of the sales
27% of eCommerce sales come from the mobile devices, and the phenomenon of checking online stores and making purchases on mobile devices is no alien now. If your store is not mobile optimized and it repels your visitors, then you are going to lose to your competition.
8.
Most Shoppers Won’t Purchase from a Site That’s Not in Their Language or Currency
According to the stats, 75% of the visitors want to buy products in their native language, and 59% rarely or never buy from English only sites. Going native with your site’s language can make or break global sales.
